You may not have noticed, but we’ve changed the Wruff Stuff hood shape many times over the time that it’s been around (which isn’t really that long). Actually I’d be unfair to use the term “we” here…
Mister Nigel has spent a LOT of hours perfecting the Wruff Stuff pup hood. Long after the initial 12-or-so weeks of development that it took to create, it’s still being tweaked, probably today. It’s not that anything was wrong with it from an aesthetic point of view, and since release it always resembled a puppy, it’s just that working with the shape week in week out Mister Nigel found solutions to problems no-one else could see.
The previous incarnations, noteworthy by their distinct differences as opposed to minor changes all have names. The original design, London, is currently the most common, it having a population of around 800 pups. This is what features mainly in photos on the website today (as of writing this). Following on from that was the Milan, a design used for leather hoods that we experimented with. The changes (smooth troughs instead of sharp indents) were mostly for technical reasons that we won’t bore you with. The most recent before the latest release was Londinuim which derived from the London look, it having only minor changes, again for technical reasons. Along the way other shapes have been created such as the Doberman and Bulldog but they are rarer than the almost all-encompassing pup hood shape.
So what’s the new pup hood name? After London and Milan, you may have guessed it: Paris.
It’s not vastly different to the London shape, but why would it be? It still needs to read as puppy no matter what markings it has. The Paris look uses fewer rivets in construction, a nice selection of ears to choose from, a smooth tidier forehead, a latex-free tongue, and rather impressively – bearing in mind that noses previously had four rivets, a rivet-free nose.
The straps, for those who own an early edition, have been vastly improved over time. They are neat, easy to use, and fit to virtually any human head.
We’re very pleased with this new shape, and we especially love the new floppy ears.